SoundCloud Next Wav Miami

Next Wav was a multi city experiential activation series designed to spotlight emerging music talent and bring SoundCloud’s creator community to life during key cultural moments. The program traveled through major cities including Atlanta, New York, and culminated in a final stop during Art Basel in Miami, aligning with some of the most influential tentpole moments in music and culture. Each activation blended live performances, creator storytelling, and immersive brand experiences that connected artists, fans, and industry in real life. The initiative required strong experiential leadership and operational management, overseeing creative development, production, partnerships, and cross functional teams to deliver culturally relevant events that reinforced SoundCloud’s role at the center of emerging music culture.