PROFILE
I’m a strategic and creative problem-solver with a Swiss Army knife skill set, part storyteller, part operator. I lead with vision and execute with precision, guiding teams across design, production, and strategy to deliver work that connects and performs. From brand worlds to campaigns, content to activations, I turn insight into impact.
CAREER HIGHLIGHTS
- Led creative efforts contributing to SoundCloud’s highest paid subscriber growth and 1M+ Instagram milestone.
- Executive produced Clio Sports award-winning content at Fanatics.
- Produced SoundCloud events surpassing 200%+ capacity and reaching 157M+ social/press impressions.
- Won over 35+ creative awards including Webbys, Clios, Cannes Lions, Caples, D&AD, and One Show.
- Contributed to two Grammy Award-winning albums during music executive and production career.
- Produced VaynerMedia’s first Cannes Lions-winning work and brought in $800K+ production business.
- Launched key product campaigns for CÎROC Vodka and Deléon Tequila at Combs Global.
- Managed end-to-end creative and production operations for global brands, artists, and cultural initiatives.
EXPERIENCE
SOUNDCLOUD
New York, NY
VP, HEAD OF CREATIVE & CONTENT
2022 – Current
- Led global brand creative, building culturally resonant campaigns across DOOH, social, merch, partnerships, and experiential marketing.
- Develop 360° programs driving major engagement, subscriber growth, and press coverage.
- Executive produce content generating 500M+ views and events producing 157M+ impressions.
- Oversaw multidisciplinary creative teams, scalable workflows, and cross-functional brand alignment.
- Direct major programs including SoundCloud Stories, First On SoundCloud (FOSC), and DJ programs.
FANATICS
New York, NY
EXECUTIVE PRODUCER
2023 – 2024 (Contract)
- Executive produced Clio Sports-winning projects including Fanatics Exhibit and First Fans.
- Directed social teams across Instagram, TikTok, YouTube, and elerging platforms.
- Advised CEO and senior leadership on creative strategy while overseeing budgets and vendor management.
VAYNER X/ VAYNERMEDIA AGENCY
New York, NY
SENIOR INTEGRATED PRODUCER
2017 -2023
- Managed production and creative execution across TV, digital, music videos, experimental, and print content.
- Produced culturally impactful projects including a New York Times Op-Ed and Cannes Lions-winning content.
- Supported agency growth, bringing in $800K+ in production business and mentoring junior producers.
SENIOR PROJECT MANAGER
2016 – 2017
- Managed budgets, timelines, and scopes for multi-channel brand campaigns (TVC, OOH, digital).
- Drafted SOWs, vendor contracts, and ensured stakeholder alignment across projects.
- Mentored junior project staff and improved agency workflow processes.
COMBS GLOBAL / A SEAN COMBS CO
New York, NY
HEAD OF CREATIVE SERVICES/ PRODUCER
2011 – 2016
- Oversaw creative operations, team management, vendor relations, and budget tracking for brand campaigns.
- Produced broadcast, digital, and photo content for CÎROC, Deléon Tequila, and Combs Wine & Spirits brands.
- Launched major product lines and worked directly with Sean Combs and senior leadership on brand portfolio initiatives.
- Built and led internal and freelance creative services teams while optimizing vendor programs.
WORK PRIOR TO 2011
Music Executive | A&R | Project Manager | Creative Producer
Led A&R, project management, and artist development for Universal Music Group, Island Def Jam, Tuff Gong, and Poe Boy Records. Oversaw Grammy-winning/nominated projects, end-to-end creative production, and global artist campaigns.
KEY SKILLS
- 360 Creative Strategy & Brand Development
- Executive Production & Content Creation
- Campaign Development (TV, Digital, Social, Experiential)
- Cross-Functional Team Leadership
- Budget Management & Forecasting
- Artist & Talent Partnerships
- Scaled Workflows & Operational Excellence
- Project Lifecycle Management
- Mentorship & Team Building
EDUCATION
- Associate of Science, Business Management and Finance — Brooklyn College, CUNY
- Project Management Certification — Pryor Learning
- WaveForm Leadership Development Program — 2024