U By Kotex Nose Blind

U by Kotex: Nose Blind was built to challenge stigma and spark honest conversation around period care. We created a bold, insight-driven campaign that tapped into the idea of being “nose blind,” using humor and relatability to reframe how people think about odor and confidence. Through social-first storytelling and culturally relevant moments, the campaign drove awareness, engagement, and a more open dialogue around the category.